Elon Musk’s reported choice for the next CEO of Twitter, Linda Yaccarino, is already sparking speculations of a potential shift in Twitter’s stance on free speech. Not officially confirmed yet, Yaccarino’s appointment is hinted at by various media outlets, following her early departure from her position as chair of Global Advertising and Partnerships at NBCUniversal on Friday.
Yaccarino’s professional background, including her position at the World Economic Forum (WEF), an organization known for its advocacy for censorship and composed of members of the global elite class, is raising eyebrows. Concerns are mounting that her leadership may lead to more aggressive content suppression, particularly targeting conservative voices.
Musk’s decision to bring Yaccarino onboard, given her status as a corporate executive, advertising expert, and a member of an elite organization, is likely driven by Twitter’s need to attract advertisers back to the platform. Twitter’s advertising community took a hit in late 2022 when liberal dark money groups initiated a boycott campaign. In the wake of Musk’s takeover, many advertisers abandoned Twitter, citing “hate speech” and “misinformation” as their reasons.
The appointment of a CEO known for stricter content moderation policies could potentially make Twitter a more appealing prospect for advertisers. However, Yaccarino herself isn’t without critics. Despite her ties to organizations advocating for content control, she has faced backlash from the left due to her association with former President Donald Trump and her following of numerous right-wing accounts on Twitter.
Yaccarino currently chairs the WEF’s Taskforce on Future of Work and serves on its Media, Entertainment and Culture Industry Governors Steering Committee. The WEF has a track record of advocating stricter content moderation, promoting the use of AI to identify and control “misinformation” and harmful content.
During 2021-2022, Yaccarino chaired the nonprofit advertising organization Ad Council, partnering with various entities to launch a COVID-19 vaccination campaign reaching over 200 million Americans. This organization also advised Twitter on COVID-19 misinformation.
In addition, Yaccarino serves on the board of The Female Quotient, a company committed to closing the gender gap in the workplace. She was appointed by former President Donald Trump to serve on the President’s Council on Sports Fitness and Nutrition from 2018-2021.
In response to the recent speculations, Musk tweeted, “The commitment to open source transparency and accepting a wide range of viewpoints remains unchanged.”
However, the question remains: Will Yaccarino’s potential appointment lead to a new era of censorship on Twitter? Only time will tell.
[*This blog post is based on an article by Jason Cohen, published on Daily Caller on May 12, 2023. Original article can be found here.*]